Leadership Styles, Public Relation Skills and School-Community Collaboration: A Quantitative Analysis of the Perception of Stakeholders
Wednesday, July 1, 2020, 08:08 AM
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by Valentine Joseph Owan
ABSTRACT
This analysis examined the collaboration between schools and host communities using the leadership styles of principals and public relations skills as independent variables. As noted, and reported in the literature, the research was motivated by the conflicting links and alienative partnerships between schools and communities. The research followed a quantitative approach with an emphasis on the descriptive survey architecture. The study targeted a population of 667 school administrators; however, data was obtained from 583 secondary school managers who participated voluntarily. A questionnaire was used for data acquisition, with a Cronbach’s reliability index of .84. Key findings showed that the adoption of leadership styles generally and particularly in terms of the bureaucratic, coaching, democratic, servant-oriented and visionary styles was high; the autocratic, laissez-faire, transactional and transformational styles were adopted to a low degree, whereas the strategic leadership style was adopted averagely; the extent of principals’ public relations skills, as well as school-community collaboration (SCC) was low; the degree of SCC did not depend significantly on the leadership styles adopted, but on the public relations expertise of principals. Based on these results, important theoretical and policy implications for effective practices in educational management are discussed.
HIGHLIGHTS
Democratic and autocratic styles are the most and least embraced forms of leadership respectively
Principals’ leadership styles do not determine the extent of SCC
PTA activities are the most common PR tactics used to maintain close contact with parents
High rates of SCC are associated with principals’ possession of good PR skills
Principals’ with good/bad PR skills are 8.2% more likely to maintain good/bad SCC
Valentine Joseph Owan
Valentine Joseph Owan is a Research Scholar in the Department of Educational Management at the University of Calabar, Nigeria. His areas of research include Research, Statistics, Measurement and Evaluation, Educational Leadership and Economics of Education.
Michael Ekpenyong Asuquo
Dr. Michael Ekpenyong Asuquo is a Lecturer in the Department of Educational Management, with research interest in Educational Planning, Policy Analysis and School Leadership.
Eno Etudo-Eyor
Dr. Eno Etudo-Eyor is an Associate Professor and the Current Head of the Department of Curriculum Studies and Educational Management at the University of Uyo, Nigeria. Her research interest cuts across institutional planning, higher education, curriculum management and educational leadership.
Reference: https://www.tandfonline.com/
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